From the category archives:

Social Media Marketing

My friend, Margo Geller has found that this recession is that it has generated lots of people being ready to bring their pet dreams and business ideas to fruition, ready to start a new business. Maybe they have lost their jobs, maybe they have decided they could not sit in the cubicle any longer doing work they did not have passion for. Maybe whatever has happened in their life and the world over the past year or so, has giving them just the nudge necessary to decide to try it on their own. But, as I like to say,

Three frogs sitting on a log. One decides to jump in. How many frogs sitting on a log?  THREE.

Just because you decide, doesn’t make it happen. You have to DO something. It is a daunting task to just DO something. I have been working with a lot of people to launch their businesses. As a serial entrepreneur, I have done this for myself several times over. I do it by following my passion. Each time I have launched a new business, it has been like giving birth. Passion gets you into it and then you say Yikes! I have to now deliver the baby. Can you have a baby alone and without help? I guess so, but I don’t recommend it.

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Seth Godin wrote a great post today on being extraordinary using the example of the marketing of this $20.00 bottle of soap. Now why would someone buy a bottle of soap at $20.00 when you could get a similar product for $3.00?  Read his post to find out what the extra $17.00  is for. Maybe this example is a little over the top but can you find ways to apply this concept to your product or service?

Often people have an actual  $20.00 product or service that we actually sell for 3.00 because we don’t have the confidence it takes to sell our product or ourselves. If you can’t do it, no one will do it for you. Work on the packaging and the presentation. Get the confidence to put it out there.  If you find you are stumbling in this area, get some coaching. Practice this. It is really important.

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How to Choose Your Clients

March 23, 2010

This morning I got a couple of e-mails from Gerald from Canada who is starting his own web design business . I am including our exchange on my blog since I think this is a good topic that relates to marketing any type of business. Hello Judy My name is Gerald  and I came across [...]

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Blogging Tips from New Tricks Academy

February 19, 2010
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I have a weekly marketing group for small businesses that meets for 90 minutes each week. In the group we are setting measurable goals and learning to target activities such as writing blog posts to help reach their goals.  I wrote these tips for them but wanted to share them here too. Blogging Tips 1. [...]

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Seth Godin’s Linchpin Inspired Art by Hugh MacLeod

February 9, 2010
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I just finished reading Seth Godin’s new book, Linchpin and one thing that struck me was his focus on the need for right brain activities in the business world. In fact he said, “All Artists are entrepreneurs and all entrepreneurs are artists”. What he is saying is that what we need and is now valued [...]

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Why Re-Design Your Website?

January 28, 2010

I  just read a great post called Why Redesign Your Website? by HubSpot which is a SEO marketing Company that is pretty darn on target. I really liked what they said. One of the main points is that sure you have to have a well done site that is polished and put together, but…. the [...]

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” It is our duty to catapult each other into Greatness”

January 22, 2010

In the words of my friend Grant Henry…” It is our duty to catapult each other into Greatness” Now is the time…. Are you ready to step up and work on your business, your marketing plans, your website and help others do the same?  What I’m talking about is all about your willingness to step [...]

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1000 True Fans

December 23, 2009

This is a great little article about building your business one  true fan at a time. In it Kevin Kelly is talking about making a living in the music industry, but the concept works for all of us. Build your list of peeps one at a time. True fans. True believers. Marketing Guru, Seth Godin [...]

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10 Free Steps for those who wonder, Is it Too Late to Start Social Marketing?

December 22, 2009

The New Tricks motto is, It is never too Late Here is a list I created of 10 free steps that will jump start your business into the New Year using social media technologies. Do it yourself or call New Tricks to do it for you, but please do it! You will be glad you [...]

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