The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

Social Media Marketing

SOS BACKUP LOGOIf you are a Facebook power-user, you will certainly want to jump on this. Now you can use a new Social Backup service, from SOS Online Backup, to backup all of your Facebook data. If you’re like most Facebook users, you have updated, uploaded, and shared important media and content. Should anything happen to the security of your Facebook account, you will want to have a backup.

The new app, from SOS Online Backup, allows you to back up your data right from Facebook. The backup is free up to 5GB, and you can choose to backup all or just some of your data to include wall posts, messages, information about your friends, and your photo albums.

It is perfect for users who are primarily concerned about the availability of uploaded photos that may no longer exist on their desktops. You can also use SOS Social Backup to restore your profile from a previous version, which is useful in the event your account is compromised and then recovered, as well as see what your profile looked like during a backup point.

Users of SOS Social Backup can also convert friends information into .vcf Outlook contact files. There is one catch to this. Your friends have to have selected the privacy setting on their e-mail information that allows their friends to download their contact information. This was a feature Facebook added this summer, but people are unlikely to even know about this setting, much less have selected it. So too bad if you want to add your friends to your contact list. Facebook has us over a barrel, but is making it seem like it is up to your friends.

According to SOS Founder and Chief Executive Officer, Ken Shaw, backup services for Gmail and Twitter will be available from SOS Social Backup soon.

Mailchimp logo I have a sister and brother-in-law that live on a sailboat and blog about their travels. The last time I saw them my brother-in-law he was complaining that none of my sisters read their blog. I told him not to get his nose out of joint because no one remembers to read anyone’s blog without reminders. That is where an e-mail newsletter comes in.

We all have so much going on that it is out of sight, out of mind. If you have a message that you want to share and “your” right people are interested in receiving it, make it easy for them to get your information and don’t let them forget about you.

When I first started New Tricks, I had a subscription form on my website but I never sent anything out. Thirty three people signed up that first year, and I have a big family! I knew that was really lame so my next step was to set up an automatic RSS newsletter to go out once a month and include an [click to continue…]

You may be wondering what all the fuss is about Google+ and whether or not you should get on the bandwagon. Although I have not yet jumped in with both feet,  I am definitely on Google + and I’ll tell you why. The short answer is that it will impact our ability to survive in the marketplace.

The days are gone when you could put up a static website, pay someone to stuff it full of key words and come up in a search. In fact meta-key words are basically dead. Google’s  search algorithms have changed. The recent Google “Panda” algorithm updates caused a dramatic drop in [click to continue…]

Funnel Illustration for Buffer AppMy new best secret weapon app that saves me steps  make  sharing articles on Tweeter easier is called Buffer App. It is a free app that lets me schedule my tweets so that they come out at predetermined times throughout the day.

Twitter is like fishing for salmon. You stand at the river and the fish are going downstream. You see one you like and you grab it. While you have that fish others are swimming on by.

To make sure your tweets are being seen by a variety of people, it is great to have [click to continue…]