Florist’s have a wonderful opportunity, with the new technologies available with social media and content management websites, to beat out their competitors in showcasing their finest work and specialties on-line. These technologies can be used to increase revenues from business activities they love to do, large parties and wedding for example and decrease their reliance upon the marketing provided by FTD, Telefora, 1-800 Flowers and other on-line ordering companies. With the new web tools and increased use of Internet, people can now easily Google a brick and mortar florist to order flowers from any city in the world. They can place their orders directly to a real person. This allows all of their budgeted money for an arrangement to go into their flowers and florist and delivery, cutting out the portion to the unnecessary broker. Check out this Business Week article, Is the Bloom off at FTD?
Here is Part One of the presentation by Dene Shepherd of New Tricks for the November 19th Floral Meet and Greet sponsored by Carlstedt’s Atlanta and Linda Knight McCarter. Beautiful flowers donated by Associated Farms were given out as door prizes throughout the night to the delight of all.
Part two of the presentation was given by Judi Knight of New Tricks.
