Seth Godin wrote a blog post this week about the fact that people hiring for jobs should realize that past performance is the best predictor of future performance and not be swayed by the way a person dresses or how they can spin a tale. As a psychologist, I know this to be the ultimate truth as much as sometimes, wish it were not, “If only she’d…. show up for work…not drink so much… get along with the team … complete what she starts….she’d be great”.
How does this relate to getting a job? A lot. The most important thing in getting hired for a job or obtaining new work, is what have you actually done and how you did it. Now, we can [click to continue…]
New Tricks was busy marketing this week on the premise that if we do our networking, and workshops in November then our December will be as busy as we want it to be. We had a great time at the Ga. Coaches Association round table meeting and the North Fulton Express Network Luncheon of the American Business Women’s Association. Good to see old friends and make some new contacts as well.
Here are our slides from both Dene’s and Judi’s presentations. The Coaches didn’t get to see Dene’s talk on Googling Yourself and other Online Marketing Tips. But both of the talks are on this Slideshare.
For those attending the workshop we are offering a free consultation on your on-line presence. We can do this by phone or in person so drop us a line or give us a call and we will get you on our schedule. We are limiting this offer to the first twenty people to respond.
For the past ten years, I ( Judi) had been working as a builder/developer converting warehouses into lofts, doing historic restorations of apartment buildings and rebuilding beach houses blown away by hurricanes. At one point back then, I Googled my construction company’s name. Lo and behold what came up was my dog, Craig’s blog on Dogster. Now you can just go read what happened on Craig’s site since he has posted on that subject, but I will go ahead and tell you that because of that incident, I found out how much search engines love the dynamic nature of blogs. At that point, I jumped in and changed my site to a WordPress blog and began to immerse myself in all things social media.
That turned out to be a really good thing that happened because right about that time construction industry was showing signs of slowing down. And by the time it did, I had found another very compelling occupation. Friends read my blog and then began asking me to help them with theirs. Then when friends of friends started seeking out my services, I joined up with Dene and away we went. Dene and I finished our logo and the New Tricks website and our business has been steadily growing ever since.
We have found that having an online presence with a blog format site is darn near essential if you have a product to see, a service to sell or are selling yourself, in the job market. One of our recent clients, Global Girl credits her blog with her recently being selected for a prestigious Washington DC internship. Having the blog gave her prospective employer a window into her work habits, her drive, her ability to write and think , her knowledge of social media, what she looked like, and so much more than she could or should not have put on her resume. Just a resume is not enough. People want to know who you are before taking a chance on you. By reading your blog they feel, rightly or wrongly that they know you. They can see what you are capable of .
People say that people prefer to buy from people that they know. I think that also holds true for employers bringing on new hires. It is good to have a referral before taking that step to bring someone on board. Whether you are selling something or selling yourself, you may want to consider getting yourself out there by blogging. Our motto is, ” It’s never too late to be the best in breed.”
Project Highlights :
SplendidVid selected New Tricks to develop a portfolio website showcasing the work of three highly acclaimed media professionals. While the principals had impressive individual portfolios, they needed an online presence for their newly formed media production company.
In a few short weeks, New Tricks and SplendidVid worked together to create a site that speaks to a variety of audiences from “button down Fortune 1000 corporations and issue oriented political groups to hard rocking musicians and hip hop performers.” [click to continue…]
Seth Godin wrote a blog post this week about the fact that people hiring for jobs should realize that past performance is the best predictor of future performance and not be swayed by the way a person dresses or how they can spin a tale. As a psychologist, I know this to be the ultimate truth as much as sometimes, wish it were not, “If only she’d…. show up for work…not drink so much… get along with the team … complete what she starts….she’d be great”.
