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Entrepreneurs Get Help Birthing Your New Business

My friend, Margo Geller has found that this recession is that it has generated lots of people being ready to bring their pet dreams and business ideas to fruition, ready to start a new business. Maybe they have lost their jobs, maybe they have decided they could not sit in the cubicle any longer doing work they did not have passion for. Maybe whatever has happened in their life and the world over the past year or so, has giving them just the nudge necessary to decide to try it on their own. But, as I like to say,

Three frogs sitting on a log. One decides to jump in. How many frogs sitting on a log?  THREE.

Just because you decide, doesn’t make it happen. You have to DO something. It is a daunting task to just DO something. I have been working with a lot of people to launch their businesses. As a serial entrepreneur, I have done this for myself several times over. I do it by following my passion. Each time I have launched a new business, it has been like giving birth. Passion gets you into it and then you say Yikes! I have to now deliver the baby. Can you have a baby alone and without help? I guess so, but I don’t recommend it.

In fact, [Read More…]

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Packaged to Sell: Make Your Product or Service Extraordinary

Seth Godin wrote a great post today on being extraordinary using the example of the marketing of this $20.00 bottle of soap. Now why would someone buy a bottle of soap at $20.00 when you could get a similar product for $3.00?  Read his post to find out what the extra $17.00  is for. Maybe this example is a little over the top but can you find ways to apply this concept to your product or service?

Often people have an actual  $20.00 product or service that we actually sell for 3.00 because we don’t have the confidence it takes to sell our product or ourselves. If you can’t do it, no one will do it for you. Work on the packaging and the presentation. Get the confidence to put it out there.  If you find you are stumbling in this area, get some coaching. Practice this. It is really important.

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Why Re-Design Your Website?

January 28, 2010

I  just read a great post called Why Redesign Your Website? by HubSpot which is a SEO marketing Company that is pretty darn on target. I really liked what they said. One of the main points is that sure you have to have a well done site that is polished and put together, but…. the [...]

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