Email Marketing

WordPress

Plugins are little apps that extend the functionality of WordPress. The core of WordPress is designed to be lean, to maximize flexibility and minimize code bloat. Plugins offer custom functions and features so that each user can tailor their site to their specific needs. Since WordPress is an open source program, there are lots of people that develop plugins and offer them to the WordPress community, most of them for free.

Here are the ten essential WordPress plugins that I always include with each newly installed WordPress Website we build.  For instructions and information on downloading, installing, upgrading, troubleshooting, and managing your WordPress Plugins, see Managing Plugins. You will want to activate each plugin that you import and then most of them have some easy configuration to take care of  before they work. You can find their configuration areas on the dashboard after they are activated. [Read More…]

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When someone comes to your website, you have about 3-5 seconds for them to “get” whether they want to stay or leave. I  believe that part of their assessment is whether or not they can ” know, like and trust ” you  through your website.  I have found that several factors go into building this first impression with your potential and your current clients. [Read More…]

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” It is our duty to catapult each other into Greatness”

January 22, 2010

In the words of my friend Grant Henry…” It is our duty to catapult each other into Greatness” Now is the time…. Are you ready to step up and work on your business, your marketing plans, your website and help others do the same?  What I’m talking about is all about your willingness to step [...]

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Using WordPress as CMS, the Musical

August 4, 2009

We have written before about the evolution of WordPress’s use as a website development platform rather than, what most people think, as just a blogging program. Using WordPress for websites is cutting edge Web 2.0 and takes advantage of WordPress’s use of a My SQL database. It then becomes a content management system, otherwise referred [...]

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Customizing a WordPress Theme

June 15, 2009

glaobalgirlsmall-copyI have been working with my daughter Amanda on her Global Girl Blog site and thought I would demonstrate how you can start with one of the thousands of ready made WordPress themes and then customize their look and feel for your own purposes. Some of the changes involve replacing the graphics with new images and some changes require edits to the CSS Style sheets.

For the Global Girl Blog site we started with

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Seven Tips For Adding Images to Your Blog Posts

May 13, 2009

dog-taking-photoImages are an important component to a good blog post. They give a reader a first hint of what the article is about and they can set the tone. Using a visual can break up the text in posts that may otherwise feel too long and they just add a bit of polish to a post and to the site.

It’s easier now than ever to find free images for your blog. One of my favorite sources for images is Flickr. Some of the images have a Creative Commons license that allows the sharing of photos, with some restrictions. Dreamstime is another favorite place to go to hunt images. The photos and images are available at very low price especially when you will only need the 72 dpi resolution option since it is for the web.

Here are seven tips on adding images to your blog posts:

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New Tricks Workshops and Presentations for Small Businesses

May 5, 2009

Let New Tricks teach you or your small business how to make the most of the new technologies, to be painlessly competitive in this new environment. We are going to be hosting the following workshops on these topics at New Tricks World Headquarters over the next several months. The next one is going to be held May 19th from 9-12 titled, Get Yourself a WordPress Blog. We have two more spots open for this Workshop which is being held at no charge for this time only. You will leave having a Wordpress.com blogsite and will know what to do with it. You can register on line.

* Changing your static site to a Blog /Content Management Website

* Get Yourself a WordPress Blogsite

* Why and How to Tie your Website to Twitter/Facebook/ Flickr

* Twitter for Dollars

* Intro to Working with Graphics for your Website

* How to Write Good Blog Posts

* Become an Expert on the Web

* Improve your Presence with Search Engine Optimization

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Why you should use a WordPress Platform Website

April 11, 2009

or The Remix version of ‘Why you should use a Blog for Your Website’ originally posted on March 24, 2009

John Bennison, Principal at Bennison Associates and former VP of Product Development at Skywire Software (now Oracle) has quickly become one of New Tricks’ BFF. Not only has John contributed his extraordinary small business coaching and technical skills to the New Tricks growing world empire, but he was kind enough to spiff up our post originally titled ‘Why you should use a Blog for Your Website’.

We like John’s version so much that we are posting it today. See the end of the post for John’s bio.

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